Most contractors know they should be on social media. Plenty of them start. Then something gets in the way, and the page goes quiet for months.
It’s rarely because they don’t care. It’s usually one of a few things.
Why don’t contractors post?
- No time. Running a business eats the whole day. Figuring out when to film and when to post falls to the bottom of the list.
- Camera nerves. Talking to a phone feels strange, and you start overthinking how you look and sound.
- Going quiet. A busy month hits and the posting stops.
- Mean comments. One rude reply and it feels easier to stop.
Tearah Rice sees the last two all the time:
“Lack of consistency and then get thrown too far off by haters.”
She knows the feeling. She wasn’t used to negative comments when she started, and even friends and family called her posts cringey. She kept posting anyway.
Treat it like reps in the gym
Nobody walks into a gym and lifts the heavy weight on day one. You do reps. The first ones feel awkward. Then they don’t.
Tearah thinks about posting the same way. Every post is one more rep. Roofing sales reps already know this idea from role-play:
“It’s like the more reps you get. That’s why it’s so good as a roofing salesperson to do roleplay because you get these extra reps.”
And like the gym, no one can do it for you:
“Nobody can paste the abs on you no matter how much you pay them.”
You don’t have to be on camera to start
If talking to the camera feels bad, don’t start there.
“Talking videos are not always going to feel good at first.”
Start with things that don’t need your face:
- B-roll: set up a tripod, film your normal work day, and put a few words on screen.
- Photos from jobs, with a short tip or a before and after.
- Meme templates about your trade. They don’t have to be original. That’s how memes work.
“Post B-roll where you’re just like doing stuff around the house and stick words over it. Start there.”
Once posting is a habit, getting on camera feels a lot less scary.
How often should a contractor post?
There’s no magic number. What matters is that you don’t disappear. For owners who post on their own, Tearah’s advice is six to seven days a week. Post what feels right to you. A page that shows up every week beats a page that posts ten times in one burst and then goes silent.
Stop chasing the algorithm, at least at first
It’s easy to lose hours reading about the best time to post and what’s trending. When you’re new, it mostly gets in the way.
“Don’t look up algorithms. Don’t look up what’s going viral. Don’t don’t worry about any of that stuff because in the initial part it’s not important.”
Post, learn what your people like, and keep going.
How a Rad Social content session works
If you’d rather not do this alone, that’s our job. Once a month we come to your business and film. You don’t memorize anything. We ask the questions and you talk about your work, the way you would with a customer.
Then we edit it into reels, photos and graphics, write the captions, and post for you five days a week. You look over your posts before they go out. That’s it.